What The Women of Winter is All About

It all started at an outdoor rink in downtown Toronto…

The Women of Winter was founded in 2005 by Deirdre Norman to facilitate the grassroots growth of the women’s hockey game in Toronto, Canada. In fifteen years we have become a global community reaching across borders and continents to bridge cultures while playing the best game.

T.W.O.W. supports and promotes women hockey players of all ages and skill levels, from those playing shinny at local outdoor rinks, to our elite women hockey players. 

T.W.O.W. activities include trips to international hockey tournaments, teaching hockey skills, supporting youth programs, advocating for equal ice time for women players (regardless of level), and the legendary annual outdoor women’s shinny tournament held in Toronto since 2006.

We pride ourselves in changing the world, one rink at a time!

Our Team of Experts

Deirdre Norman #13

Founder and Empress of T.W.O.W. Hockey

 Deirdre decided to lace up her skates at the age of 45 after seeing how much fun her son was having on the ice. Her first time on the ice was a knockout to say the least, but she fell in love with the game anyway
and has been faithful ever since.

An advocate for the women’s game, Deirdre works on the premise that if we build a big enough and strong enough community we will change the world, one rink at a time.

Jean Zelt #21

T.W.O.W. U.S. Ambassador

Jean has been playing hockey since her first time learning the sport in her senior year in Pittsburgh. If you ask her, just about every good thing in life can be traced back to hockey, including travel and good beer.

Her love for hockey led her around the world, bringing her to The Women of Winter. Jean has made it her mission to connect players all over the world, creating opportunities for them at every step.

Meet Our Sponsors

Barry Walmsley, Travel and Play

Barry Walmsley (“The Barry” to those in the know) is the owner of Travel and Play, which has been organizing sports teams’ trips around the world for 30 years. We use Barry’s professional services often and can tell you that he’s the real deal. Barry is also an avid supporter of The Women of Winter, and we’re proud to work together..

Junction Craft Brewing, Toronto, Canada

Junction Craft Brewing was established in West Toronto’s historic railway neighbourhood, The Junction, in 2011 by Tom and Doug. Their mission is to create balanced, flavourful versions of diverse beer styles, while sharing a passion for their enjoyment with a wide range of beer drinkers. Needless to say, Tom plays hockey and really stepped up the game by sponsoring TWOW. Thanks

Balzac's Coffee Roasters, Toronto, Canada

Balzac’s cafés celebrates local culture wherever it opens a location, serving diverse communities for years. Balzac’s has become a central gathering place for locals to converse, and The Women of Winter have loved spending time here for as long as any of us can remember. We’re proud to have Balzac’s as a sponsor that celebrates the Women of Winter’s diversity.

Pro Stock Hockey

Pro Stock Hockey is on a mission to provide the best hockey equipment available at the lowest possible prices to players of all ages and skill levels. We can testify that their deals are legendary and their staff are as knowledgeable as they are friendly. We’ve gone to them for our equipment and have never been let down.

Friends of T.W.O.W. 

Vectoria Design

Vickie, the founder and principal creative at Vectoria Design, has been a long-time supporter of The Women of Winter and the CWHL, not to mention many other local businesses in Toronto. She creates beautiful brands, logos, websites, and advertising material. One look at that portfolio and you’ll wish your business was a part of it.

Sponsorship Inquiries

Want to help support T.W.O.W.’s mission Changing the World, One Rink at a Time? Contact us for opportunities to sponsor tournaments, appear on our website, or be featured in our social feeds. We can customize packages for serious supporters of women’s hockey.